Social Listening: What contributed to recent surge in search trends for Maruti Suzuki Ignis?

In my recent digital marketing class, I was assigned a real-world challenge where I didn’t have structured data to analyze. I was asked to use social listening tools to analyze a brand (Maruti Suzuki Ignis) and the recent surge it created in search trends. I was further asked to assume that I was the marketing communications specialist of another […]

Tata Motors Zica Rebranding: Corporate Communication or Marketing Communication?

  A recent statement by Tata Motors stirred a discussion among marketing professionals and this blog post will use the event to differentiate between corporate communication and marketing communication. We will particularly compare corporate communication and marketing communication from the perspective of definition, hierarchy and usage. The intent of this blog post is not to review Tata Motor’s communication strategy; we are just […]