What does it take to be a BDM

Introduction As an engineering graduate in 2009, I got an offer to work with a startup. I got to be the 2nd employee, reporting directly to the founder of the company. The company was into Enterprise Mobility, which was a very new field back then. The technology was yet to reach at its top to […]

Digital Employee Advocacy-The Dark horse of marketing strategy

  Digital Employee Advocacy-The Dark horse of marketing strategy Why look around when you already have it in you? Employees, the best marketing and branding assets any company can have in promoting the organisation with its products and services are often under looked by the organisations in promoting the brands. Employee advocacy, the least explored […]

Blockchain Unleashed

Bitcoin Future: Year 2022 It’s been 2 years since government of India legalized bitcoin and the world has moved on to the platform of Blockchain. Bitcoin has replaced the conventional dollar. World trade has never been so safe and less cumbersome. India itself has adopted blockchain rapidly and all the systems responsible for maintaining ledger […]