Internet of Things

The future of marketing

The future Internet Of Things is the future of things. IoT (Internet Of Things) is enabling more and more devices and machines to talk to each other using internet. Marketing in the time of IoT (Internet Of Things) will be very different from the traditional. Everything, from watches to product packaging, shipping containers, medicine dispensers […]

B2B and B2C Blurring lines

Social media of B2B and B2c is totally altering the approach of doing business, with “social” being the hot topic. Nowadays consumers are adopting a research-and-validate system of buying. This means that both B2B and B2C organizations must be entirely transparent with their marketing. Apart from B2B and B2C, a third strategy exists that often […]