Internet of Things

The future of marketing

The future Internet Of Things is the future of things. IoT (Internet Of Things) is enabling more and more devices and machines to talk to each other using internet. Marketing in the time of IoT (Internet Of Things) will be very different from the traditional. Everything, from watches to product packaging, shipping containers, medicine dispensers […]

Reddit for Digital marketing: A beginner’s guide to Do’s and Don’ts

A heaven for a content creator, Reddit is one of the best digital tools available to star on ‘the front page of the internet’, literally.  If tagged with appropriate interest based subreddits, a marketeer can easily draw attention, drive traffic to home website and hit the right cord with the desired target audience effectively. Sounds […]

Cause Marketing going Digital- a boon or a bane ?

Cause Marketing as a concept is a type of marketing in which a for-profit and not-for-profit organisation collaborate in order to work towards a social cause with an intent to benefit mutually from the process. The non-profit organisation leverages the brand platform to muster public awareness, support and aid and the company benefits through greater […]

All Aboard the Snapchat Bandwagon! 5 Hacks to Unleash Your Communication Potential On Snapchat

Not too long ago, there was a new kid on the block. Students of Stanford University brainstormed on the idea of launching an application based on the concept of capturing the little moments of life. This led them to develop “Picaboo” in July 2011. The app worked on the principles that a message or a photograph will only be […]