Internet of Things

The future of marketing

The future Internet Of Things is the future of things. IoT (Internet Of Things) is enabling more and more devices and machines to talk to each other using internet. Marketing in the time of IoT (Internet Of Things) will be very different from the traditional. Everything, from watches to product packaging, shipping containers, medicine dispensers […]

5 Myths of Social Media Marketing in B2B Organisations

B2C enterprises have embraced Social Media Marketing (SMM). Even small businesses now have social media presence on multiple channels. And with good reason – SMM is an easy, quick, and efficient way to reach customers. Furthermore, unlike traditional marketing, SMM is a two-way dialogue. However, despite these benefits, a large proportion of B2B enterprises are […]

How Content-On-Demand is opening new avenues for Digital Marketing in India?

Imagine you’re stuck in traffic, while traveling via cab/bus, after a tiring day at work, or you’re waiting for your flight which is delayed by an hour, or maybe you’re traveling by road/train and getting bored as hell. In any of the three situations, what are you most likely to do? Chances are you’ll take your smartphone out […]