Snapchat Storytelling

Snapchat: The future of Storytelling

“Marketing is no longer about the stuff that you make, but about the stories that you tell”. – Seth Godin. If there has to be one oldest art form in this world, it has to be storytelling. Stories have created and destroyed civilisations. Storytelling, as an art that one used to relate with one wise men narrating […]

Consumer Insights and Advertising Appeals

To create a high impact advertisement, a marketer needs to understand his consumers – their needs and buying motives. After gaining consumer insights, the marketer should develop key messages and how the same should be communicated. Let’s take a look at Maslow’s Hierarchy of Needs. Maslow (1943) believed that people are motivated to achieve certain […]