Internet of Things

The future of marketing

The future Internet Of Things is the future of things. IoT (Internet Of Things) is enabling more and more devices and machines to talk to each other using internet. Marketing in the time of IoT (Internet Of Things) will be very different from the traditional. Everything, from watches to product packaging, shipping containers, medicine dispensers […]

How Content-On-Demand is opening new avenues for Digital Marketing in India?

Imagine you’re stuck in traffic, while traveling via cab/bus, after a tiring day at work, or you’re waiting for your flight which is delayed by an hour, or maybe you’re traveling by road/train and getting bored as hell. In any of the three situations, what are you most likely to do? Chances are you’ll take your smartphone out […]

Customer Engagement: Global brands’ new digital Mantra in India

What is one of the most interesting characteristic of the digital media? What’s so unique about digital that lacks in other traditional media of marketing?  As the title states, customer engagement is the difference. As customers might be termed ‘disloyal’ to brands in this highly competitive market, it is imperative for companies to continuously engage their […]