Digital Employee Advocacy-The Dark horse of marketing strategy

  Digital Employee Advocacy-The Dark horse of marketing strategy Why look around when you already have it in you? Employees, the best marketing and branding assets any company can have in promoting the organisation with its products and services are often under looked by the organisations in promoting the brands. Employee advocacy, the least explored […]

Project KHUSHI – Strengthening Aanganwadi

BACKGROUND Over the years, I have lived in 9 Indian States and have travelled to several others, experiencing a rich cultural diversity and mindsets. Although the exposure helped me understand differences, it made me discover a shared problem – The lack of equal quality education. This problem is prevalent across the nation, irrespective of caste, […]

The “Why and How” of Digital Marketing and Instagram

What is Digital Marketing? “What about our digital strategy?” is a phrase commonly heard today, when a business talks about its marketing strategy. Formally put, “Digital Marketing” or “data driven marketing” is the marketing of products using digital means, primarily the internet which brings in the personal computer, mobile phones and tablets and also display […]