Digital Marketing Foraying Into The Political Corridors

Politics, in today’s world, is something people in every part of the world talk about. Especially in the fast developing nation like India, youth is getting more and more involved in the politics. The inclination towards political debates, individual views and opinions are on the all-time high. In this fastly evolving era, we are already […]

Cause Marketing going Digital- a boon or a bane ?

Cause Marketing as a concept is a type of marketing in which a for-profit and not-for-profit organisation collaborate in order to work towards a social cause with an intent to benefit mutually from the process. The non-profit organisation leverages the brand platform to muster public awareness, support and aid and the company benefits through greater […]