A 20 year old girl in New Zealand records a video of herself singing ‘Tum hi ho’ from the movie Aashiqui 2. Comfortable in her bedroom, dressed in her pajamas, she finally posts it on YouTube. Little did she know that 3 years later she would be performing for thousands of her fans at the YouTube […]
BACKGROUND By the year 2016, I had lived in three different countries and worked for four different companies. I knew I was looking for something more, there was a missing link that was not letting me reach where I wanted to. I had never imagined I would end up working with an NGO. When […]
We as customers love to share our experiences, knowledge, feelings, opinions, thoughts, and ideas about any product or service which we have used, experienced or even heard of. If it’s a positive & pleasurable experience we instantly develop that connect with the brand & makes it part of our lives. In fact sometimes we directly […]
You don’t need a crystal ball, Don’t fall for a magic wand, We humans have got it all, Just need to shake the influencer soul […]
Creating credibility for a new brand is a herculean task for any new start-up. Traditionally, a large number of big brands made their fate by using the influencer power of ‘celebrities’. Since time memorial, popular brands like Chanel, Pepsi, H&M, and Lux differentiated themselves by featuring top celebrities. Celebrities like Shahrukh Khan, Ranveer Kapoor, David Becham, […]
Branded collaborations on YouTube have gained momentum in the recent times. YouTube is one medium where there is something for everyone, any age group, gender or demography. It reaches out to 1.3 billion people worldwide. With the diverse content and reach, comes the opportunity for various brands to reach out to their respective target audiences. […]