The “Why and How” of Digital Marketing and Instagram

What is Digital Marketing? “What about our digital strategy?” is a phrase commonly heard today, when a business talks about its marketing strategy. Formally put, “Digital Marketing” or “data driven marketing” is the marketing of products using digital means, primarily the internet which brings in the personal computer, mobile phones and tablets and also display […]

Cause Marketing going Digital- a boon or a bane ?

Cause Marketing as a concept is a type of marketing in which a for-profit and not-for-profit organisation collaborate in order to work towards a social cause with an intent to benefit mutually from the process. The non-profit organisation leverages the brand platform to muster public awareness, support and aid and the company benefits through greater […]

All Aboard the Snapchat Bandwagon! 5 Hacks to Unleash Your Communication Potential On Snapchat

Not too long ago, there was a new kid on the block. Students of Stanford University brainstormed on the idea of launching an application based on the concept of capturing the little moments of life. This led them to develop “Picaboo” in July 2011. The app worked on the principles that a message or a photograph will only be […]