Internet of Things

The future of marketing

The future Internet Of Things is the future of things. IoT (Internet Of Things) is enabling more and more devices and machines to talk to each other using internet. Marketing in the time of IoT (Internet Of Things) will be very different from the traditional. Everything, from watches to product packaging, shipping containers, medicine dispensers […]

How Content-On-Demand is opening new avenues for Digital Marketing in India?

Imagine you’re stuck in traffic, while traveling via cab/bus, after a tiring day at work, or you’re waiting for your flight which is delayed by an hour, or maybe you’re traveling by road/train and getting bored as hell. In any of the three situations, what are you most likely to do? Chances are you’ll take your smartphone out […]

A Marketing Mind Behind Bollywood Promotions

Bollywood for Indians is ‘Eternal love’, a conditional affection which people have towards movies and their favorite superstars. For everyone alike, Bollywood stands for ‘entertainment’ – a world of fascination, an alternate world, which people can experience on a 70mm screen and enjoy with their near and dear ones. Little do they know about the […]

Email Marketing – An Effective Channel of Communication for Life Science Companies

Life science sector & email marketing Life Science space is predominantly encompassing biotechnology, lab instruments & services as well as medical devices . There is a preconceived notion that these sectors would hardly use digital marketing to reach its end users. In India – this sector has achieved a sea change in the last decade. MNC’s such […]