A Marketing Mind Behind Bollywood Promotions

Bollywood for Indians is ‘Eternal love’, a conditional affection which people have towards movies and their favorite superstars. For everyone alike, Bollywood stands for ‘entertainment’ – a world of fascination, an alternate world, which people can experience on a 70mm screen and enjoy with their near and dear ones. Little do they know about the […]

Creating Movie Magic: Can Big data guarantee box office success?

“On the theory that some snowflakes may actually be alike, the movie industry tries out predictive analytics on creativity”- Richard Maraschi India has two major religions – Bollywood and Cricket. It’s not easy for any marketer to please the Indian audience. Here, the superstars have more cult following than political leaders. Not only Bollywood, there is […]