Project KHUSHI – Strengthening Aanganwadi

BACKGROUND Over the years, I have lived in 9 Indian States and have travelled to several others, experiencing a rich cultural diversity and mindsets. Although the exposure helped me understand differences, it made me discover a shared problem – The lack of equal quality education. This problem is prevalent across the nation, irrespective of caste, […]

The “Why and How” of Digital Marketing and Instagram

What is Digital Marketing? “What about our digital strategy?” is a phrase commonly heard today, when a business talks about its marketing strategy. Formally put, “Digital Marketing” or “data driven marketing” is the marketing of products using digital means, primarily the internet which brings in the personal computer, mobile phones and tablets and also display […]

Internet of Things

The future of marketing

The future Internet Of Things is the future of things. IoT (Internet Of Things) is enabling more and more devices and machines to talk to each other using internet. Marketing in the time of IoT (Internet Of Things) will be very different from the traditional. Everything, from watches to product packaging, shipping containers, medicine dispensers […]