digital and politics

Neuro science, Politics, Digital marketing- Connect ?

NEURO CONNECT There’s always a debate about whether humans take decisions in a rational manner or go by intuition? Honestly, there is no one right answer to this question and various theories have attempted to answer this and there is constant evolution happening in this field. In the process of understanding this, researchers and economists have […]

Good brands communicate, Great brands connect: What social media listening does for you?

“When people talk, listen completely. Most people never listen.”― Ernest Hemingway said. A crisp message, yet often ignored by organisations. From a corporate perspective, it conveys that paying attention to consumer experiences and their satisfaction to run successful businesses is essential, if not a necessity. Social media, today, updates us on the live stream of conversations […]

Cause Marketing going Digital- a boon or a bane ?

Cause Marketing as a concept is a type of marketing in which a for-profit and not-for-profit organisation collaborate in order to work towards a social cause with an intent to benefit mutually from the process. The non-profit organisation leverages the brand platform to muster public awareness, support and aid and the company benefits through greater […]