How Content-On-Demand is opening new avenues for Digital Marketing in India?

Imagine you’re stuck in traffic, while traveling via cab/bus, after a tiring day at work, or you’re waiting for your flight which is delayed by an hour, or maybe you’re traveling by road/train and getting bored as hell. In any of the three situations, what are you most likely to do? Chances are you’ll take your smartphone out […]

digital and politics

Neuro science, Politics, Digital marketing- Connect ?

NEURO CONNECT There’s always a debate about whether humans take decisions in a rational manner or go by intuition? Honestly, there is no one right answer to this question and various theories have attempted to answer this and there is constant evolution happening in this field. In the process of understanding this, researchers and economists have […]

Cause Marketing going Digital- a boon or a bane ?

Cause Marketing as a concept is a type of marketing in which a for-profit and not-for-profit organisation collaborate in order to work towards a social cause with an intent to benefit mutually from the process. The non-profit organisation leverages the brand platform to muster public awareness, support and aid and the company benefits through greater […]